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Glossary

What is generative AI?

AI that creates new content — text, images, audio, video or code — from a prompt, instead of just sorting or scoring data that already exists.

Older AI was mostly discriminative — it sorted things into buckets: spam or not, cat or dog, approve or decline. Generative AI flips that job around: give it a prompt and it produces something new that didn't exist before.

a prompttextimagesaudiovideocode

One kind of system, many kinds of output — that breadth is exactly what “generative” means.

Under the hood it's still prediction — the next token for text, the next step of denoising for images — running on a huge foundation model. ChatGPT (text) and diffusion image tools are all generative AI wearing different clothes.

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