Course

AI Media: Ownership, Deepfakes & Trust

Making images, video, and voice with AI is easy now — knowing what you're allowed to do with them isn't. This course answers the questions creators actually hit: who owns AI art, the artists-vs-scrapers training fight, why you can't eyeball a fake anymore, how Content Credentials and watermarks prove where media came from, when the law says you must label AI content, and how to decide what to trust. Clear, current, and honest — general explanation, not legal advice.

6 lessonsBeginner36 min

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Course lessons

Who owns AI art?

You wrote the prompt, the AI drew it — so is it yours? The law's answer surprises most creators.

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The training-data fight

Every AI image model learned from real people's work. Whether that was fair is being fought in court right now.

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Spotting fakes

Six fingers and warped text used to give AI away. Those tells are gone — and "AI detectors" can't reliably replace them.

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Content Credentials & watermarks

If you can't trust your eyes, trust the label. Provenance — C2PA and SynthID — is how media proves where it came from.

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Disclosure & the law

When do you have to say "this is AI"? Europe's AI Act draws the line — and AI media usually lands on the "must label it" side.

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Trusting media in the AI age

Put it together: a simple habit for deciding what to believe and share when anything can be faked.

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