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Lesson 5 of 6

Narrow the intent

7 min read

You ship a shiny chat box: "Ask me anything." Users type three words, get a mediocre answer, and never come back. What went wrong?

The blank-box trap

A blank chat box hands the user the hardest part — figuring out what to ask — and hands the model no guardrails. So it does everything a little and nothing well. Narrowing the intent — from an open box to a specific, guided task — is the single biggest lever on how reliable and useful the feature feels.

Reliability isn't only the model — it's the scope. The narrower the job, the more of it the model can actually nail.

Scope a job, not a genie

Give the feature one clear job. Replace "ask me anything" with suggested prompts, then guided fields, then a single-purpose task — "summarize this ticket," "draft a reply in this tone." Each turn of the screw removes ambiguity, and reliability climbs with it. You can always widen later; you rarely recover a bad first impression.

A narrow scope is also evaluable: a single clear job has a right answer you can test against. "Ask me anything" has no test set — and no way to know if it's getting better.

The shape of it

Your open-ended AI box gets lukewarm use. What's the highest-leverage fix?

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