Lesson 4 of 6
Email and funnels
6 min read
You wouldn't greet a first-time visitor the same way you thank a loyal customer. A funnel is just that idea, organized: the right message for wherever someone is on the journey.
A message for every stage
A funnel is the path a person walks with you — from just visiting, to signing up, to buying, to coming back. Each stage needs a different note: a welcome, a first nudge, a gentle reason to decide, a we-miss-you. AI can draft the email for any stage in seconds, so you fill the whole journey instead of only writing the one email you had time for.
One funnel, many messages. AI drafts the email each stage needs; you tune the tone before it sends.
Automatic, but not unattended
Funnel emails often send automatically — someone signs up, and the welcome goes out on its own. That's the power and the risk: a good sequence works while you sleep, but a bad line goes out to everyone, unread. So you draft with AI, edit every message once, then let it run — and check in on what's actually being sent.
Set it up with a human edit, then automate. Never let AI write and send in one unattended step.
An automated email that's wrong is wrong at scale. Read every message in a sequence before you switch it on — a typo or an off-note line reaches every new subscriber.
The shape of it
- —A funnel is the journey from first visit to loyal regular.
- —Each stage needs its own message; AI drafts them all.
- —Edit before you automate — a bad line sends to everyone.
You're setting up a welcome sequence that sends automatically to every new subscriber. What's the safe way to use AI here?
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