Course

Building & Selling AI Products

Anyone can wrap a prompt around a model and call it a product. Almost none of them survive. This course walks you through why: a thin wrapper has no moat, the model is rented by everyone, and the provider can change the rules overnight. You'll see the accessible product forms you can ship today, the four places a real moat hides, how to survive platform risk, and how AI's per-use cost reshapes pricing and distribution. Anti-hype, no pinned prices — just the shape of what lasts.

6 lessonsBeginner36 min

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Course lessons

Wrappers have no moat

A thin prompt around an API is easy to build — and just as easy to copy. See why that's a demo, not a business.

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Products you can ship today

Custom GPTs, Gems, and agents let you ship an AI product with no code — which is both the good news and the catch.

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Where the moat is

If the thin version copies easily, a real advantage lives in one of four places: data, integration, distribution, or niche.

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Platform risk

Build on one provider's model and you're a tenant: they can change the price, the features, or the rules overnight.

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Pricing & distribution

Every AI reply costs you real money, which reshapes pricing — and being where users already are beats a great product no one finds.

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Build to last, not just to launch

The whole picture: a wrapper is a demo, the moat is what's yours, stay portable, and price for real per-use costs.

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Learn it properly — tracked & personalized

Follow the whole course as a guided journey — sequential lessons, progress, streaks and a personalized path, all in the app.

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