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Lesson 5 of 6

Avoiding 'automation theater'

7 min read

You automate your invoicing and feel wonderfully modern — until you realise you're now sending wrong invoices forty times as fast. What went wrong?

Automating the mess

Automation theater is when something looks automated and modern but isn't actually better — often it's worse. The classic version: you take a process that's already broken — a stale price list, a confusing step — and you automate it. The brokenness doesn't go away. It just runs at machine speed, so now the mistake happens far more often and far faster than a human ever managed.

Automation multiplies whatever you point it at. Point it at a broken process and you multiply the breakage.

Fix first, then automate

The order is the whole lesson. First fix the process by hand until it reliably produces the right result — correct the price list, cut the confusing step. Then automate the version that works. Done in that order, automation multiplies a good process instead of a bad one. If a step still needs your judgement, that's a sign it isn't ready to hand over yet.

Before you automate anything, ask: 'Would I be happy for this to run a hundred times unattended, exactly as it is?' If the answer is no, fix it first — automating it will only scale the problem.

The shape of it

Your invoicing process sometimes uses an out-of-date price list. What should you do before automating it?

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